Research Of Development Strategy Of Citic Dicastal Company

Enterprise strategy is a planning program of the enterprise's development,determining the future of enterprises,which is the key point to distinguish each other and learn from each other,as well as a core determinant of the success of the business.A complete set of scientific enterprise strategy can help enterprises to enhance their competitiveness,grasp the future direction of development and achieve the development.After 24 years of development,CITIC Dicastal company has became the world's leading aluminum alloy wheel manufacturer from small to large,weak to strong.It has grown into one of the most vitality enterprises in the field of manufacturing with significant influence.To maintain the competitiveness and influence,it is important to insist company's correct development strategy.First of all,this paper analyzes the present situation of the whole automobile industry by studying the background of CITIC Dicastal Company,putting forward the practical significance of studying the development strategy of CITIC Dicastal Company,and summarizes the domestic and foreign research.Secondly,according to the analysis of the environment,target and constituent elements of the enterprise strategy,the paper analyzes the CITIC Dicastal Company in theory.By studying the macro-environment,external environment and internal environment of CITIC Dicastal Company,the paper analyzes the situation of CITIC Dicastal Company,the advantage,disadvantage,opportunity and threats of CITIC Dicastal Company by using SWOT method,and putting forward the issues in the development.Thirdly,this article designs the strategy of CITIC Dicastal Company,elaborating the strategic target and the strategic plan of the company,which forms a complete set of strategic plan.Including the development of industrial structure,marketing management,technological innovation,human resources development,corporate culture strategy,and the organization of strategic programs.In the end,the author analyzes the strategy of CITIC Dicastal Company in detail,including the adjustment of business ideas,regulating the perfect enterprise system,standardizing the company's operation machine,optimizing the organization structure andmonitoring the implementation of strategy,to complete a integrated organizational strategy plan that learned by other OEM companies.