Citic Dicastal Co., Ltd’s Patent And Trademark Mangement Research

By taking patent and trademark as research object, the management of patent andtrademark points to the main content, supporting system and guarantee mechanism ofpatent and trademark. The management of patent and trademark take patent andtrademark as research object, the main purpose of this management points to the maincontent, supporting system and guarantee mechanism of patent and trademark. Afteranalyzing the origin, current situation and future development of the company ofCITIC Dicastal, this article deals with main content, achievement and deficiency ofpatent and trademark work, then put forward some suggestions.Firstly, based on introducing technical research and brand construction ofautomotive parts enterprise, this article summarizes the Intellectual PropertyManagements from macro level. Then this article points out the urgency ofstrengthening the management of patent and trademark in automotive parts enterprise,meanwhile reveals the research blank of patent and trademark management.Secondly, this article analyzes the core data of14enterprises, which includeforeign enterprise, Listed Company, state-owned enterprise and private enterprise, allthese companies cover the classification of all the automotive parts enterprises.Through all these research, the paper summarizes the present development and law ofpatent and trademark management in automotive parts enterprise.Thirdly, this article describes the management of patent and trademark in thecompany of CITIC Dicastal and makes an objective evaluation on achievements andthe main issues of the patent and trademark work.Fourthly, this article puts forward design of patent and trademark management andmakes plan for future development of the company of CITIC Dicastal.Finally, this article elaborates guarantee measures of patent and trademarkmanagement.Major innovation of this article: an overall and systematic analysis is made on thepatent and trademark management of automotive parts enterprise, panoramic scans of achievement and deficiency of patent and trademark work, presentation of measuresthat should be taken now.