Research On The Application Of NLP Coach Technology In Management Communication

As for enterprises,good and smooth organizational communication is the important method to promote the success and development of enterprises.Especially with the enterprises develop increasingly,the enterprise hierarchy becomes more,the organizational structure and staff composition are complicated as well as the requirements of the administrative staff are also higher.However,there are many problems existing in the practice of enterprise managerial communication theory.It is the general problem to lack managerial communication.It is the major task for enterprise managers how to improve team efficiency,increase working performance and strengthen the organizational cohesive force by promoting managerial communication skills.As a kind of new-emerging managerial communication skill,NLP coaching technology has been recognized widely by the western enterprise cycle since born in the 1970 s.In recent years,NLP coaching technology is also known widely in China as well as applied for being introduced into enterprise management and communication skill promotion by domestic enterprises.Firstly,the thesis is based on the interpersonal communication theory in general to conclude the concepts and connotation of organizational management communication theory as well as put forward representative theoretical models in the period of development.The thesis analyzes deeply the origin of communication as well as development,modes and elements of managerial communication by reviewing the research theories and practice of managerial communication at home and abroad.Secondly,the thesis points out that it is the periodical problem existing in the domestic and foreign enterprises to analyze the promoting role of NLP coaching technology in enterprise management communication by reviewing the theories of NLP coaching technology,learning deeply the origin,development and application of NLP coaching technology,explaining in detail the practical situations and effects of NLP coaching technology in the field of managerial communication,summarizin g and analyzing the situations and existing problems of managerial communication in the domestic and foreign enterprises as well as paying attention to the problems of managerial communication in the domestic enterprises.Thirdly,the thesis puts forward the views that NLP coaching technology can be applied to solve the problems of managerial communication,analyzes the applicable strategies of NLP coaching technology as well as perform related argument aimed at solving the problem of managerial communication.At the same time,the thesis explains systematically the steps,methods and assessment measures of applying NLP coaching technology to solve the problem of domestic managerial communication as well as introduces the course design and implement,establishment of assessment model and assessment procedures of NLP coaching technology.At last,combined with the practical cases of G company,the thesis performs the practical analysis as well as strengthens the guiding significance of theory on the basis of researching and analyzing the assessment of training effects of G company.At the same time,the thesis applies some rigorous and scientific methods such as survey questionnaire after training,interview face to face and quantitative comparative analysis o f statistical data to verify comprehensively and particularly implementation effects of NLP coaching technology in order to definite the promotion value and practical significance of NLP coaching technology in the period of managerial communication of ente rprises.The thesis analyzes the significance and value of NLP coaching technology for enterprise management staff from the aspect of managerial communication skills as well as performs the rigorous research analysis deeply.In addition,after the practica l verification of G company,the thesis gets the research conclusion,enriches the theories of managerial communication to some extent and strengthens the practical experience of managerial communication in the enterprises.