Research On Development Strategy Of DYYJ Company

Due to the rapid growth of China's aging population,resulting in a strong demand for pension services market in China.However,the current lack of effective supply of pension services in China,the traditional mode of pension and ideas to a certain extent,restricted the development of China's pension services industry.Now,with Internet plus smart pension model driven,mobile Internet,networking,cloud computing,big data,modern space technology,intelligent sensing,mobile medical,wireless payment and other modern Internet technology and pension services combined,the Internet plus service mode reconstruction,improve the level of service quality and nursing experience of elderly for pension services,pension services industry is becoming a hot spot.Many enterprises have been in the field layout.The new Qingdao DYYJ company as the research object,through the analysis of the development process and problems,explore the development of Internet plus smart pension business strategic starting point,then the derivatives industry thinking and strategy.The DYYJ company from the full range of integration of resources to build the pension industry development model Internet plus smart pension industry new start,around the current situation of the company's industrial pattern and industry,in the smart pension industry mining and analysis and using the theory and method of strategy of DYYJ company and the Internet,finally according to the conclusions of the analysis of market positioning and strategy the layout of the DYYJ company Internet plus smart pension business.The DYYJ company's internal resources,strengths and abilities were sorted and analyzed,the intelligent pension industry external environment by PEST method was analyzed,the competition situation of smart pension industry with the Potter five forces model analysis,using the SWOT analysis method of strategic environment of enterprises carried out a comprehensive evaluation,put forward the strategy the development of ideas finally Internet plus smart pension business development company DYYJ,and lists the measures to ensure the smooth implementation of the strategy.