Hunan Zhiyuan Aluminum Corporation Of Customer Marketing Research

With the rapid development of economy in china,overproduction has appeared in all lines of work. Market competition is becoming more and more fierce accompanied with the transition to the typical buyer's market. Every enterprises are confronting with the complex project that how to achieve competitive advantages to share more market. The competition between Fluorine Rock markets is appearing fervent due to the entrance of numerous entrepreneurs. Continue to using the similar competitive Strategy and traditional customer's management model are tantarnout to committing Suicide chronically. This thesis undertake its research on the actual conditions of Hunan Zhiyuan Alummium industry and the analying of electrolytir alummium with Fluorine Rock market deriving the scheme of carrying out the key account marketing tactics in the alummium industy. The identification and choosing model suited for the enterprise are also explored according to the key account management theory. On the basis, We have investigated the subdivide of Key Account's loss and concerned tactics matching to the market, putting forward the suggestions of constructing enterprise culture and structure to gain strong competitive advantage in the long disordered competition state. In the end, the model and management tactics probed in this paper can be a valued reference to other enterprises in the same field.