Ac Pharmaceutical Company Customer Management Strategy

Pharmaceutical distribution companies as a special service industry, its products and services, hasa huge number of complex type of customer base, the promulgation of the new health reform system,changing the medicine procurement, also changed the competitive environment of the pharmaceuticaldistribution companies. The prevalence of e-commerce, making the further diversification of customerneeds, the choice is greatly strengthened, are not satisfied with the corporate betrayal easier.Era with the customers, large customers increasingly become a valuable corporate asset andcompete for resources, to further enhance the quantity and quality of the pros and cons for enterprisedevelopment. For enterprises, grasp customer needs and to be met,improve customer satisfaction, build aloyal customer base with clients to establish long-term strategic partnership is to increase corporate profits,long-term development of the necessary ways and means.Customer relationship management and customer management to enterprise customers tosegment and select the best value customers different services for different customers to providecustomized marketing programs, improve customer satisfaction and loyalty in order to achieve firmsmaximize profits, the process of sustainable competitive advantage.First clear comb Account Management theory on the basis of the definition and connotation ofthe large customers on the theory of customer relationship management and customer relationshipdevelopment model. Secondly, the development status of the AC company is described and analyzed theproblems of the company in the management of large customers, and on this basis, the AC companycustomer segmentation strategies and the different stages of the large customer relationship developmentmodel priorities, as well as the different stages of account manager duties.Finally, several suggestions ofthe AC in the implementation of key account management process, including improving customermanagement team building and system processes comb, and a few issues to be aware of the content of theAccount Management.