Development Strategy For China United Network Communications Limited Heilongjiang Branch

Communication industry had three recombinations,China United network communications is based on China Unicom and China Netcom.Heilongjiang Branch of China United network communications seized the very rare opportunity that country revitalized the old industrial base of Northeast and granted 3G license to company.It quickly developed mobile network by advantage of 3G technology and got more market share since 2009.However,4G license was granted early and company di dn't get the ideal license,at the same time heilongjiang economic growth is weak now,so Heilongjiang Branch of China United network communications is inevitably affected.At the same time,production price is declining affected by government and market c ompetition,innovative companies were born in the internet period.Communication industry were favoured by them.Many emerging enterprises except original competitors will get into the communication industry,and the competition in communication industry market becomes fiercer and company income is decreasing.Communication technology innovations increase company cost,so company needs to adjust strategies in this situation.The paper studies the strategy of Heilongjiang Branch of China United network communications systematically.Firstly,the article deeply analyses internal environment by five force model.Then the article analyses the macro environment,industry environment by PEST,including political e nvironment,economic environment,social environment,technology environment,natural environment,legal environment.It analyses opportunity,threaten,advantage and inferiority of company.Based on the past,it proposes all kinds of strategies by SWOT and company aim,including strategic alliance,diffe rentiation strategy,innovative strategy,etc.At last,the paper sets forth the means of implementation of strategies.These means include strengthening industry consolidation;differentiation development;using advantages and fairly allocating investment;strengthening company resource management;improving the training of staff,etc.