Resource Acquisition,Failure For Attribution And The Performance Of New Venture

Currently,Entrepreneurship in China has entered a period of rapid development,which created more job opportunities,promoted economic development,while at the same time,it suffered the plight of high failure rate,especially for the startup failure rate,which is extremely high.The most direct impact on entrepreneurship failure is: the significant loss of personal property and serious emotional trauma,the huge waste of social resources.Meanwhile the potential opportunity is: providing entrepreneurs with deep reflection and a chance to improve their entrepreneurial skills.Research shows that entrepreneurs with failure experience has a greater chance to be success in a second startup.There are some scholars who studied entrepreneurial failure,but only a small number of them focus on the effect of failure for attribution on the performance of new venture.This paper introduces failure for attribution,studies the effect of cognitive behavior and resource acquisition on enterprise performance from the perspective of psychology.This paper addresses that entrepreneurs who have failed before,reflect on their actions,and then make up the shortfall and improve resource utilization,so as to improve the performance of new venture.The study employs questionnaire survey as methodology,we obtain 157 valid questionnaires in total.Then through Spearman correlation analysis of Statistical Product and Service Solutions,we demonstrate prominent correlations about resource acquisition and attribution for failure with the performance of new venture separately,which lays a foundation for the research of this paper.Then we confirm prominent impact of the adjustment function by hierarchical regression analysis.The above operations verify all hypotheses in this paper,we draw the following conclusions:(1)There is a positive correlation between resource acquisition and the performance of new venture,that is,the more resource acquisition,the better the performance of new venture.(2)There is a prominent correlation between failure for attribution and the performance of new venture,that is,the more Entrepreneurs tend to attribute failure to be internal causes,the better the performance of new venture.(3)Failure for attribution has a prominently moderating effect between resource acquisition and the performance of new venture,a tendency to internal failure attribution plays a positive effect between resource acquisition and the performance of new venture;a tendency to external failure attribution plays a negative effect between resource acquisition and the performance of new venture.