Analysis On The Value Chain Of Lightinthebox And Its Improvements

Chinese international trade has been affected by the world economic situation and the domestic economic growth mode,which leads to the growth rate of import and export has declined even been negative growth.In the case of declination for traditional international import and export,Chinese cross-border e-commerce is in the form of flourishing.Cross-border e-commerce is becoming a new growth engine of the international trade,and received attention from the government and capital.The development of e-commerce market in overseas emerging markets has cultivated a large number of users of Chinese cross-border e-commerce,and the domestic guide of favorable policies,which together promotes the development of cross-border e-commerce.Export cross-border e-commerce accounts for 80% of the share for e-commerce Cross-border e-commerce transactions.Export cross-border e-commerce is developing rapidly,benefiting from excellent policy and industry environment.Value chain is indicate of the design,production,sale and delivery of products and other activities,enterprise could achieve value-added with the value chain.Lightinthebox is a export cross-border e-commerce plaform with B2 C model,its value chain includes product supply,logistics,payment and marketing four aspects.Through the analysis of the status four value chain aspects and their problems of Lightinthebox,which helps form a deeper understanding of these four aspects.And improving the competitiveness of the enterprise value chain by solving the potential problems,then enhancing the competitiveness of enterprises.Finally,provided as reference for the development of other similar export cross-border business enterprise’s value chain,and helping the development of export cross-border e-commerce industry.The value chain of export cross-border e-commerce is this paper starting point.This paper analyzes the current development of export cross-border e-commerce,then analyzes Lightinthebox,including its introduction,status,value chain status and problems,last chapter introduces the suggestions on improvement of value chain,such as optimizing supply chain,improving cross-border logistics system,enhancing the level of payment and enhancing the brand value and focusing on emerging market.