Research On Financial Business Innovation Of China Constrution Bank Qingdao Branch

In recent years,with the rapid socio-economic development in our country,residents and enterprises have accumulated a lot of wealth.As the wealth continuously accumulates,the demand of wealth management is also growing rapidly.According to the relevant statistics,our banks,as China's most important financial institutions,have reached the scale of 23.5 trillion yuan at the end of 2015,which is 11.4 times of 1.9trillion yuan in 2009.As China's macro economy develops to the three-folded-overlay phase and the financial reform continues,the traditional profit model of banks has also encountered great challenge.Banks have to explore new business models to stimulate profit growth.In 2014,the state council approved ‘The Testing Scheme of Qingdao Wealth Management and Complex Financial Reform',and Qingdao became the first testing area of wealth management and complex financial reform in China.Qingdao's financial business is facing great opportunities.Therefore,studying Qingdao's innovative banking and financial business models is of great theoretical and empirical importance.This paper first analyzes the status quo of wealth management business of China Construction Bank and the Qingdao Branch.Through the analyses of their status quo,I point out the main problems of the Qingdao Branch.Then I introduce the innovative banking and financial business models from domestic and foreign commercial banks,which could be used as good referential models for the Qingdao Branch.Finally,through financial data analysis,I find the key factors that affect the competitive power of wealth management and financial business for banks.According to the findings and analyses,I propose new methods of wealth management and financial services for the Qingdao Branch.This paper is divided into six chapters.The first chapter is the introduction sector,which briefly introduces the background and significance of this study,summarizes the relevant domestic and international research,and points out the contribution of this paper.The second chapter is a summary of the relevant theories,which mainly introduces the innovative wealth management and financial business models.The third chapter analyses the status quo of wealth management business of China ConstructionBank and the Qingdao Branch,explores the existing problems compared to other domestic banks,and points out the necessity of innovation and reform for the Qingdao Branch.The fourth chapter introduces the innovative banking and financial business models from domestic and foreign commercial banks.Based on the analyses of the fourth chapter,the fifth chapter provides the innovative ways of wealth management and financial services for the Qingdao Branch.In the last chapter,I propose the steps and measures to enforce the innovation and development of wealth management and financial services of the Qingdao Branch.