Study Of Personal Financial Business Development Strategy For Bank Of China, Gansu Branch

AS China’s rapid economic development and wealth in the hands of the residents continued to increase, the voice is growing louder and louder in wealth preservation and appreciation, so it provides a huge market potential for the development of the Bank Personal Financial Business. In the face of a depressed stock market and the ever-changing foreign exchange market, the lack of theoretical expertise of the people appeared to be inadequate, but the demand for professional financial is expanding. As a professional business institutions, the Bank can help customers take care of idle funds, make it valuable.Bank personal financial business in China is started later than foreign bank personal financing business. We can learn from foreign advanced experience and practices, in conjunction with China’s actual situation at the same time, to ensure that the healthy and sustainable development of our bank personal financing business. Bank personal financial business as a intermediary business, has now become the most important part of the bank’s business and profit growth. But touted Bank Personal Financial Business and blind worship is not entirely rational behavior and it cast a shadow over the development of China’s banking personal Financial Business.In this paper, the author selects the personal Financial Business in the Bank of China, Gansu Branch as the research object, and uses lots of scientific methods including literature collection, comparative analysis and inductive summarization,starting from the domestic and foreign commercial banks personal finance business development, in-depth analysis of the problems and shortcomings in the development of personal financial business for the Bank of China, Gansu Branch, combined with the financial business related theory, put forward the improvement strategy for the existing problems, meanwhile, appropriate safeguards to ensure the implementation of these improvement strategies, prompting the personal Financial Business has developed greatly in the Bank of China, Gansu Branch...