Research On Lanzhou Institute Of Physics Internationalization Strategy

Space technology will guide the whole construction machinery is the world's most challenging,and one of the high-tech sector,has become a display a national comprehensive national strength important symbol.Along with the economic globalization accelerates,the world and space technology and the rapid development of industry,the trend of competition and cooperation has become increasingly apparent.Lanzhou Institute of Physics since its establishment,is the key unit in the field of space technology in China,in the face of economic globalization brings opportunities and challenges,the development of space technology in Lanzhou Institute of Physics also from domestic market to international market.In order to in the fierce competition in the world make greater space technology breakthroughs and development of Lanzhou Institute of Physics from the Angle of strategic thinking about how to implement "internationalization".Therefore,this paper mainly revolves around Lanzhou Institute of Physics to study how to realize the internationalization,hoping to give space technology in Lanzhou Institute of Physics and other Chinese aerospace enterprises on the choice of international strategy to provide the reference and reference.This paper embarks from the Lanzhou Institute of Physics internal and external environmental factors,by using PEST analysis,Porter five model analysis,and the external environment(EFE)matrix analysis,the macro environment of the Lanzhou Institute of Physics,the industry development and market competition conditions are discussed in detailed analysis,summarized the Lanzhou Institute of Physics international external opportunities and threats;At the same time,in this paper,the Lanzhou Institute of Physics,physical resources and capacity are analyzed,and an internal environment(IFE)matrix is used to calculate the internal advantage and disadvantage;On this basis,by using SWOT matrix analysis,internal and external environmental factors in the matching set selection of internationalization strategy,then,using quantitative strategy evaluation matrix(QSPM),determine the internationalization strategy of the Lanzhou Institute of Physics;At the end of this paper,the research on Lanzhou Institute of Physics internationalization strategy implementation and feedback of specific measures are discussed.