| With the development of society,inclusive finance has risen to the national policy.The State encourages major financial institutions to increase investment in Inclusive Finance,and give guidance on resource policy.In the background of interest rate market continues to deepen,Chinese banking industry net spread narrowed,the two quarter of 2016 has dropped to 2.27%,a record low since the data.At the same time,with the Yu E Bao as a symbol of the increase of the financial sector of the Internet financial competition,banks are facing enormous pressure,how to break out in the shock has become the primary task of bank competition,and the financial community become bank retail business transformation preferred.Banks implement community financial development strategy,not only accord with national policy,but also to find a new growth point in the blue ocean of the community finance.In this paper,take China Post Group Co.,Ltd.Guangzhou branch community finance as the object of study,first of all,research the theory of community finance,and field survey of the status of the development of some community banks in Guangzhou.Then use of PEST analysis and summary of China Post Group Co.,Ltd.Guangzhou branch community finance environment,the present situation of China Post Group Co.,Ltd.Guangzhou branch community finance and the existing problems,combined with the SWOT module analysis,to further determine the Guangzhou post branch community finance development orientation.Finally,put forward the development strategy of China Post Group Co.,Ltd.Guangzhou branch community finance,and supporting the implementation of the strategy of security.This paper aims to study the development strategy of China Post Group Co.,Ltd.Guangzhou branch community finance,provide proposal of specialization,marketization,differentiation to Guangzhou post branch community financial,also hopes that the study results play a certain role in the second city finance transformation,of Guangzhou post branch,so as to enhance the competitiveness of the community finance. |
