Research On The Development Strategy Of Community Finance In The XXX Group

The emergence of community is the basic premise of the development of community finance.From the bank financial services for community residents to meet the situation,on the one hand,with the rapid expansion and development of the city,growing new residential area,there is a huge demand for daily financial services;on the other hand,due to the bank outlets layout,too scarce and development lag,caused great gaps in financial services.In the fierce competition in the financial market environment,XXX group situation,using their own development of the real estate market,community management experience,to make inroads into the community financial market,the country garden group is a cross industry,in order to get a foothold in the market,to avoid homogeneous competition,seek differential operation,re adjust the strategic objectives of development it is essential to design and optimization work.In this paper,the concept of community financial characteristics and the related research in China on the basis of review,according to the actual situation of Country Garden Group Community financial business development,through the SWOT tool system analyzes the development of financial business community,facing the country garden group’s strengths and weaknesses,opportunities and threats.And take the PEST model for the analysis of macro environment facing,respectively in four aspects:political environment,economic environment,social environment and technology environment are analyzed in detail.The thesis proves to identify the direction of.On the basis of the above analysis,the conclusion of this paper is as follows:in order to improve the financial service development,the community should take the customer as the center,the product innovation and the balanced development strategy.To strengthen the implementation of specific strategies on the following aspects of the work,one is to provide differentiated financial products,to avoid homogeneous competition;the two is to strengthen the construction of community financial services personnel,for the expansion of the business development to add fresh blood;three is to take the marketing channels and marketing community financing characteristics,increase the intensity of market the development of;four is to raise the level of community financial services,promote the social reputation of increase.Based on the application of Enlightenment,XXX group expands community financial business development,to face the market environment analysis,combined with its internal advantages and disadvantages,optimization and adjustment of its existing development strategy.The development strategy after optimization is conducive to better understand the market situation,to avoid the development of blindness,expand their own advantages,rational use of resources,to gain market advantage,and obtain the maximum economic efficiency of resource use.