Research On The Development Strategy Of Tianfu’s Business Hotel

Hotel industry is a pillar tertiary industry in our country.With the development of social economy,commercial competition in hotel industry is becoming fiercer.On the basis of today,what hotels need to do is to figure out and meet customers’ psychological need,and set up a new service idea of “personalized,customized”.A perfect combination of supply and demand would be the reform direction of future supply service.The future direction of hotel supply service reform will be the perfect combination of supply and demand,hotel industry development and innovation needs hotel to provide differentiated services for consumers,this difference does not only need to expand and strengthen the hotel hardware equipment,more human services,and strengthen the hotel brand cultural connotation construction.A four-star hotel——Tianfu business Hotel,in Chengdu,Sichuan,is studied in this thesis.Firstly this thesis briefly expounded the background,significance,content method and technical route.Secondly,on the basis of strategic management theory use five forces model to analyze the domestic environment and regional environment of Tianfu’s capital business hotel;Thirdly,using the SWOT model to analyze and summarize the advantages,disadvantages,opportunities and threats of Tianfu’s capital business hotel Then,with the development vision of the hotel,the development goal of the hotel and the competitive strategy to build the core competitiveness of the development strategy,for the future development of Tianfu business hotel,the direction,finally,the paper also targeted to the established strategy,put forward four safeguard measures to improve hotel organization structure,cultivate hotel core competitiveness,build hotel brand image,strengthen hotel culture construction.