Research On The Marketing Strategy Of Personal Safety Supplies Business Relationship

Personal Protection Equipment (PPE) consumables, as an important field of industrial consumables, normally look pretty unremarkable, but actually occupied quite a proportion of the cost in production enterprises. Therefore in the recovery period of recent years, industrial manufacturing companies are focus on expenses cutting of PPE consumables, which brings indescribably enormous pressure to all PPE consumables suppliers.The method of integrated theory with case study has been applied to this article. First of all, starting with the relationship marketing theory, this paper reveals the advantages and disadvantages of current several representative PPE consumables manufacturer through the comparison and analysis for their marketing characteristics and operation mode. Second, through the perspective of relationship marketing in six key market fields, this paper studies how the relationship marketing strategies apply to the key account market, internal employee market, competitors market and distributor market respectively based on the current situation of relationship marketing in KCP Company. Finally, taking KCP company as the study object, this paper tries to integrate LEAN production concept with relationship marketing theory and to study the innovative relationship marketing mode of PPE consumables companies in the key account market in order to provide advices and references for marketing practices of China’s PPE consumables industry, which has the features of combining the technology of industrial products and the use of convenience and high consumption of FMCG goods, and to further develop and rich the model of relationship marketing mode, expand market share, improve core competitiveness for our PPE consumables enterprises in current fierce competition.The research is just a beginning and also has certain subjectivity and limitation due to some objective factors and writer’s ability.