The Case Analysis On The "Internet+" Business Model Of The NingNing Box

The development of the “Internet+”business model has brought unprecedented business opportunities for the young who can make the best use of new technology,have open and flexible thinking to venture with light capital,Take-out O2 O becomes the first choice for white-collar crowd who are familiar with the internet environment when they chieve business,considering its low threshold, less investment and flexible operating characteristics. In the view of entreprenerships, the key of participating in the competition and achieving success is how to design adaptable business model with “Internet +”to integrate“Highacademicabackground”,“Good work”, “high-quality network”, “Internet familiarity”.“Ningning box”was set up by three 2014 MEM class graduate of Dalian University of Technology.It has “Internet+” characteristics of local food take-out enterprises. The entrepreneurial ideas of “Ningning box”is the integration of related advantages of partners according to “Internet+” thinking. Actually, “Ningning box” establishes business model to develop the filed of consumer. Take-out sell is not the major source of“Ningning box” profit.By selling take-out meal, “Ningning box” targets customer group and establishes their own channel. Sharing this channel helps to sell related products of “Ningning box”,which achieves the profit goal. Firstly,This page describes entrepreneurial process, development, the nodes event and troubles of “Ningning box”. This part reflects inside development condition of“Ningning box”. By summarizing development situation of high-end white-collar take-out,this page provides analysis of external environment which can influence the development of“Ningning box”. On this basis, the page uses business model elements canvas to breakdown“Ningning box” business model and put forward the overall evaluation of this business model.The page uses SWOT analysis to assess nine elements corresponding to the four pillars part.SWOT analysis implements the analysis of “Ningning box” business model Based on SO strategy(take advantage and make opportuinity), WO strategy(improve disadvantage and make opportunity), ST strategy(take advantage and eliminate threat), WT strategy(Improve disadvantage and eliminate threat), this page makes suggestions in three aspects to improve“Ningning box” business model. On one side, the purpose of this page is to provide“Ningning box” business model with improvement and optimization ideas. On the other side for peaple or white-collar crowd who want to design business model by using Internet+thinking and start a business, the case study of “Ningning box” business model which uses“Internet+” thinking provides them with reference.