| CL battery co., LTD. is a high-tech enterprise, which always focuses on the R&D,production and sales of polymer lithium-ion batteries. Since it was founded in 2007 and after nearly 10-year development and accumulation, it has ranked the No.5 in the industry rapidly and become China’s second largest lithium battery manufacturer in 3C product field, mainly providing Li-ion battery for smart phones, laptops, smart wearable products etc. Now, lithium-battery market is undergoing fast change. On the one hand, the development of new energy vehicles brings vast demand of power battery and on the other hand, the market growth of 3C product applied battery is slowing down. Faced with current situation and new stage of development, CL battery co., LTD., should seriously analyze the external environment combined with its own advantages and make corresponding strategy choice and adjustment timely, so as to make the enterprise better live in the future market changes and competitions of the industry.This paper takes CL battery co., LTD., as the research object, by using PESTEL model,Porter’s five-force model, VRIO model for a comprehensive analysis of external environment and internal conditions. Based on the SWOT analysis to find the alternative strategies for the company. And then by using quantitative QSPM analysis, choose the suitable overall strategies for CL battery co., LTD., At the same time, work out the competitive strategy and functional-level strategy to coordinate the implementation of overall strategies. Through the detailed strategy-guaranteed plan, solve the market slump and profit drop issues of the company.The dilemma that CL battery co., LTD., has been faced with and strategic choice that it is working on is a miniature of China’s manufacturing enterprises, which need to seek a new way under huge transformation and upgrading. Taking CL battery co., LTD., as an example, fully combine the theoretical knowledge and strategic research tool with the actual running situation of the company, will provide a reference for the similar enterprises when they are making strategic choices and implementation plans. |
