Development Strategy On Z Company’s Lithium Battery Separators

Electric vehicle energy saving and no pollution, it will be the trend of automobile consumption in the future, as the power source__demand for lithium battery electric cars will increase, while the lithium battery material part of the diaphragm will have huge development space.With the typical feature "high technology, high capital, high risk", the production lithium battery separators are mainly concentrated in a few foreign enterprises. While the domestic production of lithium battery is that stable because the following four essential factors of technology, equipment, raw material formula and process reengineering, shall be so well controlled that the stable production could be guaranteed. Sorry to the unstable performance of the domestic made Lithium battery separators,Thanks to the country’s vigorous support to the industrialization of new energy vehicles, many domestic enterprises have been involved in this industry. However, the Chinese market inherited a special phenomenon that there are always over capacity in every industry. Only those best enterprises in the market with competency can survive in the mighty wave crashing and become the leaders in the industry. The medium term the competitive strategy of Z company targets into a domestic count as one of the best companies in the industry. To formulate a competitive strategy in an uncharted territory of the Lithium battery separator, Z company needs to comply with "the wisdom of the East, the operation of the West, the Global market", integrated the Chinese knowledge and western scientific management with the four aspects of "Dao""Shu""Fa""Qi" in the Chinese Taoism, so as to state the direction and the method of the development strategy. Including the differentiation strategy, cost strategy, technology development strategy, the development of competition strategy analyse the international environment, the domestic macro environment of China’s lithium battery separators development and industry environment analysis, strategic environment, under the use of analysis methods of PEST analysis, Potter five competitive forces model analysis, SWOT analysis, industry life cycle and the development direction.The strategic management of an enterprise should be with characteristics of being global, long-term and as guidelines. The most essential factor that determines whether an enterprise could keep continuous development is a system engineering, only a perfect combination of the raw materials, process, technology, equipment can produce high quality products. The competition of modern enterprises develops from the " the big fish eat small fish, into the fast eat the slow ", quickly occupy the market from surviving to formulating staged development goals, in all these processes we can derive rich wisdom of " The nature of the universe can be the simplest. The philosophy at the highest level can be described with the simplest words."," In tackling difficult problems it is necessary to start with the easier ones, and the world in the event it is necessary to fine;" respectively from the "Book of Changes","Moral", and other ancient sages in the unknown field research as a guide.,"The art of war" is a famous ancient Chinese military theory, its "To win","Acknowledge win ","Clipsal" and other strategic thinking has the same significance in the modern enterprise.