Analysing The Development Strategy Of Ancient Villages Based On Tourist Perception

As the economic development,living quality improved,the ancient village tourism is also popular.How to further enhance the ancient village tourists at home and abroad so as to improve the attractiveness of tourism income,has gradually become the focus of the ancient village scenic area.This paper will choose the the Yellow River cultural tourism zone Pianguan laoniuwan as the main reason for the research locations,Stella Bay area belongs to the typical of both cultural relics,ancient landscapes and folk customs of the fall.And because of the characteristics of geographical locations across two provinces in three,combined with a variety of national culture,is a typical ancient village tourism.In this paper,through the analysis and statistics of the Cow Bay area at home and abroad,the number of tourists and tourism revenue data,a basic understanding of the current state of laoniuwan.The Cow Bay scenic tourists,tourism practitioners and network questionnaire to collect data,the collected data for calculation,according to the influence factors of tourists perception to the ranking factors: visitors to the ancient village cultural relics perception ranked first,the degree of perception of tourist commodities ranking at last.This further understanding of the impact factors in the satisfaction of tourists.Reflects the tourists satisfaction of scenic tourist souvenirs to buy poor business,should be developed within the scenic laoniuwan shopping street construction and tourism commodities,as the next most important development activities.In this paper,through the analysis of tourists’ perception of ranking factors on laoniuwan village tourism status and problems were evaluated,and give laoniuwan village development and the development direction of tourism ideas.