Research On The Development Strategy Of Tourist Resources In Ancient Villages In Beijing Suburb From The Perspective Of "Art City"

As an important part of the tourism industry,tourism in ancient villages is one of the effective ways for China to eliminate the dual structure of urban and rural areas and realize the integration of urban and rural areas.Tourism resources is the cornerstone of the development of tourism in the ancient villages,and its development strategy is the right or not directly determines the development of tourist destinations.Therefore,how to effectively develop tourism resources and transform them into valuable tourism products has drawn much attention from many researchers and policy makers.As an ancient rich cultural resource in ancient villages,Beijing has made great achievements in cultural tourism in ancient villages in recent years.The number of tourist hot spots in the world has been on the increase.Its scale has been continuously expanded.Supporting tourism services and tourism infrastructures are also constantly improving.However,there are also problems in the development and utilization of ancient village cultural resources,including the specific status quo of tourism resources is unknown,it is difficult to pinpoint the development of entry point,the renewal of the physical environment of tourist destinations and the lag of characteristic image design,tourist destinations Lack of endogenous vitality,imperfect product system and inadequate protection for tourism development.Based on the perspective of "art city",this article contrasts the experience and research results of typical ancient villages at home and abroad on the development and display of resources,and explores and analyzes the "pain points" in the development of tourism resources in ancient villages in the suburbs of Beijing.Out for the ancient suburbs of Beijing suburbs of cultural tourism resources development strategy,so that the ancient suburbs of Beijing suburbs truly "alive" to enhance its brand value.