Development Discussion Of Private Banking Business For ZH Bank

Private banking provides top financial service for wealthy persons or families to cover their individual needs. In this case, by one-one business model, professional wealth management is so extensive to takes care of customers for their need of asset management,investment,Trust,tax,bequest arrangement,arts collection,Auction and so on. Service package is individualized, service quality is friendly and business competency is professional.Thanks for China's rapid economic expanse and social wealth increase, private banking are striding its way into china now in spite of its hundred years' history in developed countries. However, private banking business is too inexperienced to fulfill vast market demand in mainland china, which means, how to promote private banking development is an urgent task that domestic banks must face.Listed company as ZH Bank has witnessed rapid development in retail banking field and establish its innovative image in financial products market successfully. ZH Bank launched private banking service in Beijing in Agu.8, 2007. as a further step, ZH Bank has taken private banking in as a part of five-year strategic layout. The thesis is finished in such background to review the business mode for ZH Bank.The thesis consists of five parts. In part 1, research background and research methods are introduced. In part 2, operation model and management feature of advanced international private banks is analyzed in details with cases from UBS, Credit Suisse Private Bank, HSBC Private Bank, and Citigroup Private Bank. In part 3, the practical background for ZH Bank to initiate private banking service is reviewed with emphasis on interaction of retail and private service. In part 4, on the basis of conclusion drown out of Part 3, suggestions are presented for improvement of private bank construction. In part 5, suggestions are proposed in prospective of client maintenance, product management, system support and resources exploration of other banking service, so as to handle the possible issues at the preliminary period when ZH Bank launches private banking service, hopefully enhance core competence therein.