| In recent years, China has maintained high-speed economic growth,the national alsoshare the benefits of economic take-off, the number of high net worth individuals everyyear laid a solid foundation for the private banking business development. In addition, thecountry strong support in the financial services industry, gradually let go of the bankingsector in other industries to create a favorable external environment for it. Foreign Banksand domestic private Banks are scrambling to compete for high-end customers market,domestic private Banks have also been there from the initial exploratory development tocarry out hard deliberates professional, deep mining customer needs and the value ofprivate banking system.Firstly, through the foreign mature private banking in-depth analysis, analysis of theWestern European countries represented in the private banking business emphasis onwealth preservation and heritage, as well as North America represented emphasis onprivate banking wealth creation. Analysis the different path to the development of thecountry’s private banking and experience for reference. Specifically, comprehensive privateBanks such as UBS, Credit Suisse take advantage in customer information platform ofdigital innovation and product design. The family-type is emphasis on providing privatebanking services such as asset preservation for a few ultra high net worth clients. In theface of abundant wealth, risk preferences of customers, In order to increase the customerscale,Bank of America provides a standardized, process-oriented service. Besides,depending on its full complement of wealth management,Citibank can provide customerswith a wide range of services and products.Then Combine the current development status of China’s private bank points out theproblems and obstacles to development exist. This part mainly discuss organizationalstructure, service model and profit model, and China Merchants Bank’s private bankingbusiness. As for the development bottleneck area,in the external environment，managementsystem deficiencies and separate operation mode is limited. Environmental issues mainlyrelated to internal business homogeneity, lack of talent and lack of insight into customerneeds. In addition, this article also segment to the corresponding to high net worth clientsgroup, according to different customers to provide more personalized and pertinence ofprivate banking services. Then, in response to the current development bottleneck, thispaper puts forward the corresponding solutions. |
