G-Bank T Branch Customer-oriented Marketing Management Research

With the rapid development of globalization and Internet economy, the market competition is becoming more and more fierce. The development of commercial banks in China is facing great opportunities and challenges. It is of great significance to strengthen the research on the customer oriented marketing management of commercial banks.This paper focuses on improving the theme of marketing management of T branch of G bank performance, according to the research questions, analyze and solve problems, through the integration of research in quantitative and qualitative, in reference to domestic and foreign commercial bank marketing management experience, marketing management of T branch of G bank’s customer oriented development is studied. Based on the related concepts of marketing management on the basis of the definition of customer satisfaction theory, 4Ps, 7Ps, 4Vs marketing combination strategy, based on the theory of customer satisfaction 4Cs marketing mix strategy is reviewed, and then analyzes the present situation and problems of the G bank T branch of marketing management, the main problems including market positioning customer segmentation is not accurate enough, the marketing department is not clear the strategic position, ignoring the marketing process management,ignoring the product development customer demand analysis. And the analysis of the main causes: has not yet fully establish customer oriented concept, has not yet fully established customer marketing strategy, has not been fully established customer marketing system, the whole process of marketing professionals lack of negotiation etc.. Then, combining theory with practice, according to the analysis of G bank T Branch Marketing Management Problems and the reasons, and puts forward some countermeasures and suggestions, to improve the marketing management of G bank T branch customer oriented mainly include: market positioning scientific customer oriented analysis, raise matching characteristics of competitive strategy, customer satisfaction and improve with the demand of customer based on the marketing organization and the establishment of value chain, customer oriented marketing strategy system characteristics. Based on the proposed countermeasures and suggestions of marketing management G bank T branch customer oriented on the further analysis of the implementation of security management of G bank T branch customer oriented, put forward from the construction of modern bank service marketing idea, establishing the customer to guarantee bank marketing organization structure and information system, build the GS task force the talent marketing professional team to provide support. To explore the solution to the development of customer oriented marketing management of T branch of G bank, so as to enhance the core competitiveness of China’s commercial banks.