Report Of Implementation Effect Of Depth Distribution Of HK Company Shandong Project

Depth distribution is increasingly accepted by many cosmetic companies.Only in the operation of innovative distribution channels,enhance their core competitiveness,depth distribution to be invincible in the control and anti-control of the distribution channels.The main reason for HK Company China business has lagged behind Procter&Gamble and Unilever,for this situation is the company's distribution channels deficiencies,the distribution system has many business blind spots,lost a lot of business,the company's management realized that the number and distribution network covering rate determines the future of the company.Depth distribution projects in this context,was launched in a timely manner.In the context of this study is to implement the depth distribution company HK Shandong project,after the project collection,revision,and other pre-trial procedures independently prepared the questionnaire,choose an empirical investigation of Shandong Province,600 Class A and Class B city sample store.In this study,using statistical software SPSS 13.0,through factor analysis,reliability analysis,descriptive statistics,T test,analysis of variance,correlation analysis and regression statistical analysis of valid questionnaires were recovered data analysis.By analyzing the data,analyze the depth distribution of the HK Company made certain achievements,silk Yun product distribution rate is significantly improved.Analysis of the project implementation process of selection and distribution channel development,project management processes,KPI assessment of the project,the cost effectiveness of investment dealers and other links and content management.HK's distribution expansion project to expand the distribution were achieved very good results,but there are also places worthy of our reflection:one should pay attention to the speed and course of expansion,quick to seize the market,on the other hand should pay attention to the final market outcomes;to emphasis on the development of the number of stores,but also pay attention to the quality of the stores.