Research On The Marketing Channel Of Daily Chemical Products Within Internet Background

With the rapid development of market economy,people's living standard has been improved,and consumer demand such as health care and beauty is becoming more and more popular.The huge market size and the potential of consumption,make the industry of the rapid elimination of the development of the spring.As the market competition intensifies,the daily chemical industry has increased the cost pressure in the development,and the competitive advantage of the marketing channel of homogenization has been gradually diluted.In the white-hot competition in the industry process,on the one hand,the emerging marketing channel problem of homogeneity,on the other hand,the defects of the traditional marketing channels under the Internet environment has become more exposed.Under the new situation,how to develop effective marketing channels,this is a requirement of many enterprises.Based on this,based on the company S as the background,combined with the problems existing in the company S marketing channel under the Internet environment put forward the solution,to improve the overall competitiveness of S company has a certain practical significance.Because of its unique transmission,the Internet can play an important role in the sales of information transmission,consumption and after-sales service.Gradually along with the network popularization,the online shopping has increasingly become a new consumption concept,under the Internet environment research consumer spending habits and consumer behavior,make effective marketing strategies has become a daily fast away industry must face the problem.Nowadays,it is a new tendency that online shopping has become with the rapid development of Internet,which plays a very important role in the daily sales of daily chemical industry.Due to the uniqueness of the daily chemical industry,the traditional marketing channel is still the mainstream in the marketing channel construction,and the electronic commerce has become an important supplement,and the mobile Internet is an irreversible trend.In the development of S company,there is a problem of insufficient attainment of traditional marketing channel and insufficient power of network marketing channel.In this regard,from the perspective of marketing channel optimization,this paper discussed the optimization ideas and countermeasures,Through the use of literature analysis,empirical research and comparative study,the following questions are mainly studied:The first part,the introduction,introduces the background,significance,contents and methods of this paper.The second part,the definition and theoretical basis,this paper introduces the concept of marketing channels and functions,analyzes the composition and structure of marketing channels,at the same time for the design and optimization of the marketing channel are introduced.The third part,analyzing the channel of the daily chemical industry,in terms of the development trend of Internet in China,the influence of Internet on the marketing channel of fast selling is analyzed.At the same time,through the analysis of the current situation and channel status of the daily chemical industry,the development direction of the marketing channels is analyzed.The fourth part,S company marketing channel and problem.By analyzing the whole industry environment,this paper analyzes the existing problems in marketing channel based on the current situation of marketing channel of S company.In the fifth part,the optimization of the marketing channel of S company in the Internet environment analyzes the principles and objectives of optimization,and discusses the optimization design and guarantee of channel optimization...