Research On Corporate Culture Reforger Of The TM Group

In nowadays,the competition is getting more and more fierce.With the product differences getting smaller,enterprise,if wants be outstanding in the competition,to obtain the small space as well as own long-time development,must depend upon the corporate culture.The corporate culture just had already become enterprise’s core competitiveness.The TM Group which this article studies also realizes the corporate culture’s important meaning.Therefore,for many years it has invested huge time and energy for the corporate culture construction,and has formed a set of unique system.But while made certain progress,to feel the enterprise culture advantage which brought to the enterprise,the TM Group gradually has also discovered own enterprise culture construction existence some questions.Especially enterprise culture’s system insufficient science and the standard,greatly had already restricted this group enterprise culture application and present’s development.Based on this,this thesis introduced the domestic and foreign newest corporate culture research results and corporate culture’s correlation theory system,summarized the history of how the TM Group’ s existing corporate culture to form and develop,introduced the enterprise’s unique core culture,the personnel culture,the personhood culture and the working culture.It also analyzed the superiority and the problem of the present corporate culture construction,and proposed the improvement suggestion to the TM Group’s corporate culture,such as reforge the corporate culture System,and also proposed the related implementation safeguard.The innovation of this thesis is to reforge a new corporate culture system.The author hoped to record the history the TM Group’s corporate culture and to consummate it.After this,the new corporate culture will make a bigger contribution for the enterprise’s development,and also will provide reference for the similar enterprise.