Research On Brand Development Of Farmers' Professional Cooperatives In Zhejiang Province

In recent years,the development of farmers' professional cooperatives in various aspects has made some progress,but the gap with the developed countries is still relatively large.In the agricultural era of brand competition,promoting brand development of farmers' professional cooperatives is not only conducive to farmers' professional cooperatives effectively to solve their own development problems,but also helping our country to realize the sustainable growth of farmers' income and increase the efficiency of agriculture.This paper studies the brand development of farmer cooperatives in Zhejiang Province.First of all,based on Zhejiang Provincial Department of agriculture of the statistical data and field survey data,this paper on the development status and the existing problems of farmers' professional cooperatives in Zhejiang province the aspects from the organization development industrial distribution,economic benefits,services and management strength necessity.Combined with the theory of brand economics and analyze the current status and of the brand construction of farmer cooperatives in Zhejiang Province.Then,this paper summaries the effectiveness of farmer's professional cooperatives brand construction in Lin'an City,taking to build the brand of Tianmu bamboo shoots for example,this paper studies the construction of Lin'an Henfan bamboo famer's professional cooperatives from the points of brand building,brand promotion and brand management and sums up some successful experiences.Finally,according to the relevant research conclusions,countermeasures and suggestions presented in the paper are as follows: improving the brand construction atmosphere of farmer professional cooperatives;strengthening the brand marketing of professional farmers cooperatives;improving the brand management mechanism of farmers' professional cooperatives;improving the technology content and quality of agricultural products;increasing the support of farmers professional cooperatives to brand development.