Research On The Transformation Strategy Of Securities Companies' Brokerage Business Under The Background Of Internet Finance

Whether for the traditional securities company,or for the social business model,it will have a certain relationship with the development of Internet technology.Based on this environment,in order to achieve the orderly development of the securities industry,and rationally realize its own specialization and differentiation,not only the regulatory policy system,but also the product innovation of the securities companies,etc..For securities companies,not only are they facing many opportunities,but also there are some challenges.In the process of actual exploration,we should pay attention to the role of innovation model "Internet + securities".For securities firms,the brokerage business is the main income sources,in a lot of business,occupy a significant position,and in the realization of the company's transformation and upgrading process,we should optimize the completion of the brokerage business first,so as to drive the development of other businesses,to actively explore the conditions to realize the stable development of enterprises.In this paper,firstly,according to the Internet financial system,introduced the current development situation,based on the research of the securities brokerage business conditions,studies the existing problems and opportunities of the Internet financial environment,in order to make reasonable suggestions for better China's securities brokerage business development,combined with the advanced experience of developed countries that not only improve the product innovation system,but also optimize the service differentiation.In the service concept,the central role of the customer has always been paid attention to,and the system has been perfected in the financial account system.From the level of brokerage business marketing activities,it can improve every link,thus realizing the internet.In the Internet sales department platform,active innovation,so as to better use the Internet,big data role.Taking Huatai Securities as an example,this paper analyzes the actual situation of the practice of Internet transformation,and finally puts forward corresponding countermeasures in the development of brokerage business of S securities company.For China's securities companies,in the era of rapid financial development of the Internet,in order to achieve the growth of interest,how to complete thetransformation and upgrading,it is particularly important.