Hiconics Company Sustainable Growth Problems Research

In recent years,with the country to promote energy-saving emission reduction,environmental protection and other strategic stimulus,coupled with energy constraints and production processes and other requirements,the Chinese inverter market ushered in a period of high-speed development,inverter in some energy saving and environmental protection areas Get universal application.China's inverter market has long been dominated by well-known foreign manufacturers,the domestic inverter brand started late,with the domestic manufacturing industry to promote the process of automation,inverter market in China will become increasingly fierce competition,domestic inverter brands by foreign large The impact of the technical level is also lower than the developed countries under the premise of the domestic inverter enterprises must continue to improve technology,energy-saving innovation,to explore new growth points,and promote sustainable growth of enterprises.In this paper,we hope that through this typical local inverter enterprise in HICONICS,we will carry on the sustainable growth analysis and explore its long-term development path in the course of extension and strategic transformation.It will give inspiration to other inverter enterprises.Based on the theory of sustainable growth and the domestic and foreign research results,this paper chooses Higgins' s sustainable growth model to perfect the model according to the specific circumstance of enterprise's extension and strategic transformation.The company's financial data,calculate its sustainable growth rate and compare with the actual growth rate to find the difference between the two,to find the reasons for the company's sustainable growth bias,and then explore the development of specific problems facing the process.In the end,the author puts forward some countermeasures and suggestions on the sustainable development of the company from the aspects of business strategy and financial policy.Hoping to provide some reference for the sustainable and healthy development of HICONICS company in the transition period.