| At present,a new round of scientific and technological revolution and industrial transformation is booming,and information technology is leading economic development and social transformation.Driven by policy,industry,technology and other factors,cloud computing,big data and new-generation communication network make different industries cross and penetrate each other,which is gradually reflected in the transformation of industrial chain,and the original industrial roles,business models and operation systems will be upgraded and iterated.At the same time,the ERA of 4G is coming to an end,and the global telecom industry will enter the ERA of 5G.Different from the past,China's telecom operators in the past have been following,and they have been shoulder to shoulder in the ERA of 4G,and they must lead in the era of 5G.Strategy is the key to the survival and sustainable development of enterprises.In the window period of communication technology alternation,how to transform to adapt to the development of The Times and the development of the industry is the primary problem to be solved by China's telecommunication operators.Due to the wide range of hybrid between traditional and new services and the complex internal and external strategic environment,telecom operators are faced with a series of problems in the process of transformation,such as fuzzy strategic focus,following suit in ability layout and weak perception of external environment.This study takes this as the source of the research and gradually analyzes the process of strategic transformation of telecom operators.This research USES the "theory and experience-model-empirical-practice" theresearch method of the business ecosystem,ecological,strategic management,strategic transformation theory for further study,such as track at the same time complementary with leading international telecom operators transformation,systemic transformation quality experience,from two angles of theory and practice analysis of the internal and external factors influencing the strategic transformation,the construction of telecom operators strategic transformation system of influencing factors,and with the help of questionnaire survey,multi-type,multiple business lines,multi-level organization related strategy practitioners,the questionnaire survey in this empirical study,the internal and external factors influencing the strategic transformation.According to the empirical results,from the perspectives of multi-platform network effect building technical platform and multilateral platform integration strategic transformation model,and in a typical telecom operators and technology companies as a case,the transformation of the practice demonstrates the feasibility of the strategic transition model,finally in a domestic operators,for example,combined with its specific business and market development situation,to develop its technical platform and multilateral platform integration strategic transformation path planning and organization guarantee,as telecom carriers strategic transformation to provide reference and advice.The whole process of this research has realized the fusion of theory and practice,and finally the fusion of theory and practice.In the past the research of scholars and international telecom operators based on the practice of specific transformation,abstract this study the influence factors of system and the transformation model,prove the feasibility and effectiveness of the model,through practice and theoretical model will be born in domestic telecom operators transformation practice,realize the integration of theory and practice of the closed loop.Main conclusions of this study in the research process:First,internally,business model is an important factor affecting the strategic transformation of telecom operators,while platform system plays a more important role than product form and business model.The strategic transformation of telecom operators is a process of integrating innovation ability,resource ability,organization and operation ability,business model and culture.The business model is the micro foundation of the strategic transformation of telecom operators,and the platform is the carrier of the user value proposition advocated by the business model.Second,from the external perspective,environmental changes and user demands have a far-reaching impact on the strategic transformation process of telecom operators,which is an external opportunity for the strategic transformation of telecom operators.Compared with scale effect and social influence,environmental change anduser demand can more influence the strategic transformation process of telecom operators.Political and economic environment,social culture,technological trend and industry trend are all important factors influencing the strategic transformation of the environment.Third,the integration of technology platform and multilateral platform transformation strategy is an effective transformation direction for telecom operators.The platform system construction is the key subitem of the business model.The platform system,r&d mode,technology-driven innovation,value concept and digital talent training of telecom operators have strong positive correlation.The technology platform of the telecom operator provides the technical base for the strategic transformation,and the multilateral platform provides more market expansion possibilities for the transformation.The innovative research work carried out in this study is mainly reflected in the following three aspects:Firstly,a system of factors influencing the strategic transformation of telecom operators should be established from the internal and external perspectives.The internal factors mainly include five dimensions,including business model,resource capability,organization and operation capability,culture and integration and innovation capability,while the external factors mainly include four dimensions,including environmental change,user demand,scale effect and social influence.According to the characteristics of the evolution of telecommunications technology and business together,and the research achievements of previous scholars and international telecom operators in the strategy,business,marketing,research and development,network,organization and operation in areas such as the high quality transformation experience,this paper puts forward that telecom operators strategic transformation system of influencing factors,from the business model,resource,organization,operation ability,cultural integration and innovation capability,and other five dimensions to build telecom operators internal influence strategic transformation system,from the environmental changes,user demand,economies of scale,the social influence and so on four big dimension build telecom operators strategic transformation system of external influence.This study makes a comprehensive and in-depth analysis of the strategic transformation process of telecom operators.Previous research scholars have carried out practical analysis from 1-4 perspectives,so it is difficult to fully explore the internal and external factors influencing the transformation of telecom operators.The systematic analysis of influencing factors carried out in this study has no precedent in the research literature on the strategic transformation of telecom operators,and the theoretical model is highly pioneering,highlighting the theoretical value of this study.The formation of the influencing factor system of the strategic transformation fully reflects the abstraction of the new theory from the previous theoretical achievements and practices.Secondly,from the perspective of multi-platform network effects,the integration transformation strategy of telecom operators' technology platform and multilateral platform should be constructed.According to the empirical research carried out in this study,the importance of platform system on the strategic transformation of telecom operators ranks the first.The platform system plays an important role in enabling and subverting the industry in the Internet era mainly because of the network effect behind it.The technology platform provides a solid technical base for telecom operators,and the multilateral platform provides the possibility of multilateral positive interaction for telecom operators,including the interaction between homogeneous users and heterogeneous users.The convergence of technology platform and multilateral platform makes network effect more intense for telecom operators to strengthen strategic transformation through platform.Based on this,the multi-platform fusion transformation strategy constructed in this study has good theoretical and practical requirements.Meanwhile,the transformation practice of Korea Telecom operator SKT and technology company Microsoft fully demonstrate the implementation possibility of multi-platform fusion transformation strategy.On the one hand,the multi-platform integrated transformation model points out the general direction for the strategic transformation of telecom operators from the practical level;on the other hand,it elaborates the supporting role of research and development mode,technology-driven innovation,value concept,digital talent cultivation and operation mode for the strategic transformation.In the past,many scholars have proposed platform strategy and focused on single platform research.In the communication industry,few scholars have carried out multi-platform fusion transformation research,and the technology platform and multilateral fusion transformation model constructed in this study are of good guidance.Thirdly,a domestic operator was taken as an example to construct the transformation path planning for the integration of technology platform and multilateral platform,and a specific case was used to materialize the model,highlighting the differentiated value based on the model.The important test criterion of strategic transformation model is whether it can be implemented in combination with the actual business of telecom operators.According to the influencing factors system of the strategic transformation of telecom operators,this study systematically analyzes the external and internal influencing factors of the strategic transformation of a domestic telecom operator.According to the multi-platform fusion transformation model constructed in this study,the transformation path planning,platform governance and organizational guarantee measures for the operator are constructed.The innovation point is mainly embodied in the practice level,telecom operators in the process of transformation,involving the factors and problems are diverse,this study combined with the carrier and the circumstances of technology platform and multilateral platform integration transformation path not only has good theoretical basis,and the evolution of the concept of abstract model is derived from the international operators of strategic transformation practice,has better in field and fall to the ground. |
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