Why Not Plug The Loss Of The Loopholes?

Since the creation of the Internet,the penetration of the Internet geometric growth quickly,because our country have the largest number of broadband subscribers in Asia,and also the world’s second largest broadband market with a huge video of users’ size,the users has more than 700 million,for the development of the Internet has provided a broad market,but not all video site like imaginary conspired are showing a loss of status,and other major video sites are losing money too.So study their profit way to break the profit curse has important practical significance.Youku tudou have high visibility and market share in China,the research of its profit model for the video industry is of great help at the same time can promote the better development of China’s video website.Video industry is a special industry,if only from the perspective of financial analysis,can only see the high costs and profits of losses,and can’t find the problem,because the video is a very costly industry,has the high operating costs and huge copyright.So this article in addition to youku tudou from the Angle of financial analysis,and combined with the characteristics of the video industry,the profit point,profit source,profit leverage,barrier factors analysis,makes every effort to find the profit model from multiple angles on the problems and put forward related Suggestions.This paper focused on the background of youku tudou combined with its profit model for factor analysis and financial analysis,found the main exist the following problems,first: the profit model of the single.Second,the operating cost is too high.Third,the users pay habits is not formed in China.Fourth,live vulgar is tedious,lack of innovation.Fifth,content homogenization.