Research On Content Construction And Profit Model Development Of Video Websites

Since its foundation in2005, video site was faced with many problems,majorly including three problems: copyright issues, regulatory issues andprofit model issues. Along with the strengthening of self-awareness andgovernment regulation in the online video industry, the copyrightenvironment gradually improved. But the key problem-profit model has notbeen resolved, until the end of2011most of the video sites are stillin loss of status. The mature online video industry needs the support ofa mature profit model, in turn, the mature profit model can promote thesound development of the video sites.So the significance of this studyis through the deep study of the main factors to affect the profit modelof video sites, actively explore new profit models in order to alleviatethe pressure of the profitability of the video sites.Through a depth analysis of the profitability of the video sites, wecan conclude that two main reasons lead to profit problems of video sites:Firstly, the huge costs.Secondly is the video site’s low-income andsingle structure. In order to address the profitability issue, we muststart from the "cut", on one hand, to reduce expenditure.On the otherhand，to expand the sources of income.From this perspective, through the combination of the main elementsof the profit model, the paper innovatively thinks that content of thevideo sites as a major profit factors to analyze their impact on the profitmodel. Through the development of profit model and content of the videosite construction in recent years, we summed up the relationship betweencontent development and profit model: content building directlydetermines the direction of the profit model, the exploration of the profit model also determines the development of content building. Thismeans that the structure of the content will have the appropriate profitmodel. In order to explore new profit model the video sites must have thesupport of contents. The content construction of the video sites has threemajor characteristics: high-definition video; Television Resourcedominant, the original self-made content increases; focus on thesegmentation of the diverse content. The author puts forward to the futureprofitability of the video site: firstly, innovative forms of advertising,video ads interactive; secondly copyright distribution is difficult asa sustainable profit model; thirdly pay models still need to accept themarket test; fourthly, original home-made content is a breakthrough pointto future earnings.