LeTV's Profit Model Research From A Financial Perspective

With the rapid development of Internet,the network media is developing rapidly.In the past,Newspapers,radio and television are called "the three media".These three media are the main sources of information.But now,Because of the convenience of the network,People are more willing to get resources from the network.The appearance of Internet media has changed people’s habits.Changes in people’s behavior and in turn allow the development of network media.The competition in the network media industry is increasingly fierce.Each network video companies are trying to build their own characteristics.Letv is not only the first IPO Internet video enterprise listed companies in the world,but also the first A-share listed companies in China’s above all Internet video enterprise,and in the case of domestic video sites General deficit,Letv is the only one for nine consecutive years remain profitable.Letv in the content of the "Platform +content + terminal + application" business model to create a unique new quaternary industrial ecosystem,is unique among the Internet video industry.The charge in online advertising,distribution of copyright,video,the profit pattern of mobile terminals of four plates with typical significance and research value.So this article take Letv as the research object,used the Financial leverage,operating efficiency,profitability,growth analyzed and evaluated Letv’s profit model.Firstly,found problems of Letv’s profit model and the reasons behind the continuous profitability.secondly,Through the deconstruction of main business income,indicates that the main profit point of Letv;Through analyze the profit model of each profit earnings,find out the High profits business and high earning business of Letv’s profit model,and the factors influencing the Letv to form revenue and profit.At the same time,through the analysis of the key indicators of networks,finds out the factors driving Letv formation of the existing profit model;Finally,combining with the method of SWOT,analysis networks platform,content,terminals,application of four aspects comprehensively,then concluded that competitive advantages,and the plight of operations and profitability of the model.Therefore put forward some Suggestions and countermeasures for Letv.