Core Competence Evaluation Of Nick Logistics Firms Serving Cross-border E-commerce

Since the 21st century,with the globalization of the economy and the increasing development of Internet technologies,the cross-border e-commerce such as B2B and B2C has achieved high-speed development.Alibaba Research's report shows that the total amount of global e-commerce transactions in 2015 was 1.9 trillion dollars,and the figure is expected to reach 3.4 trillion dollars by 2020.And the number of cross-border e-commerce users may exceed 2.1 billion.In China,the scale of cross-border e-commerce transactions in China in 2010 reached 1.3 trillion yuan,and the figure had grown to 6.3 trillion yuan in 2016,with an annual compound growth rate of 30.8%.The explosive growth in the quantity of cross-border e-commerce orders has brought about the rapid expansion of logistics scales,so the logistic is becoming more and more important in the entire cross-border e-commerce operation system,and the competition in the logistics market is also increasingly fierce.If third-party logistics companies want to succeed in the competition,only relying on providing homogenized logistic services and low price competition is not enough.They must create their own core competencies.On the basis of the Shunyou's successful strategies,this article conclude four recommendations by combining the background of the cross-border e-commerce,taking the gap logistics companies as the entry point,taking advantage of the core competence theories of enterprises,drawing on the relevant literatures by domestic and foreign scholars,combining the current development status of the global third-party logistics industry,constructing a evaluation system of the gap logistics company's core competence according to a fuzzy synthesis method.The suggestions include analyzing the external environment of the enterprise,identifying the market position;integrating logistics resources,cooperating with heavy asset-based companies;attaching importance to the cultivation of logistics personnel,building scientific management systems;taping the value of big data and enhancing the technical strength.