Study On Rural Tourism Network Marketing Tacticsfor Tianjin Jixian

From the mid-1980s to the present,China's rural tourism has experienced four periods:start-up period,development period,expansion period and promotion period.Today,rural tourism into a period of comprehensive development,increased tourist attractions,scale expansion,functional broadening,showing a good momentum of development.More importantly,in the context of structural reform of the supply side,to speed up the reform and development of tourism is to adapt to the people's consumption and industrial restructuring and the inevitable adjustment of demand for employment,income,promote economic growth and ecological growth Environmental improvement is significant.However,with the advent of the mobile Internet era,the introduction of network marketing in the tourism industry has become one of the important ways to promote the further development of China's tourism industry at the current stage,but it also makes the traditional marketing channels of rural tourism in China also face network marketing channels The challenges and pressures.Jixian as the core of rural tourism in Tianjin,rural tourism in recent years has made great achievements and progress,to promote economic development Jixian,optimize the industrial structure,and promote farmers to increase the play a key role.But limited by the phenomenon of homogenization of rural tourism products,product chain segment and other limitations,especially the application of different channels of network marketing channels such as restrictions,making Jixian rural tourism resources development is facing many bottlenecks.Therefore,how to effectively develop the Jixian rural tourism network marketing strategy has become put in Jixian rural tourism development interests of all parties need to solve the real problem.Based on the above research background,this study explores the practice of Jixian rural tourism network marketing strategy with the actual needs of rural tourism development in Jixian County,China.On the basis of summarizing the relevant theories of rural tourism and internet marketing,this study makes a detailed analysis and discussion on the current situation,existing problems and causes of rural tourism network marketing in Jixian County,and combines with Jixian Rural Tourism Network Marketing Future Environment Analysis,and build a SWOT strategy.After the study,this paper,combined with the actual situation and future development of Jixian rural tourism,put forward suggestions to increase the rural tourism media carrier,improve the supporting elements of rural tourism network marketing channels and improve the relevant government support measures,so as to promote the county Tourism network marketing level to provide reference and reference.Compared with the existing research,this study combined with the theory of network marketing on how to improve the level of rural tourism marketing Jixian proposed more targeted,operational recommendations and initiatives;and this study more systematic network marketing theory and rural tourism The two combine,so as to enrich and deepen the tourism marketing,network marketing and other related research content and depth,but also for the follow-up research to provide a more abundant material and case support.