Research In The Development Model Of Leisure Agriculture Tourism In Jixian County

The establishment of the party's 18 "five in one" development strategy, the construction of ecological civilization as one of the important content of this paper to explore the leisure agriculture tourism issues, provides a strong policy support, which is in the current reform and opening up to the depth Under the development of sight, leisure agriculture tourism industry initiative to upgrade the essence of the era. Based on this, the paper Jixian leisure agriculture tourism development model to study the basis of imputation situation, analyze the causes, we propose the development of appropriate measures, in order for our leisure agriculture practices have implications for tourism.In this paper, Jixian for the study, the main use of literature analysis, case study method of Jixian leisure agriculture tourism issues for analysis. Overall, in recent years, relying Jixian dig potential ecological features to create increased strength, rich content significantly charm, policy support and add momentum, showing a good momentum of leisure agriculture tourism booming, but there are not enough eco-friendly concept, planning is not perfect, inadequate supply of infrastructure, marketing, awareness, service levels not high. Combined SWOT analysis, Jixian leisure agriculture tourism strategy should be based on WO-oriented, take ecological construction, environment-friendly, collaborative way of economic development.According to the theory of leisure agriculture tourism, focusing on the status quo and lack of Jixian leisure agriculture tourism, current Jixian To leisure travel direction of Agriculture and Rural Development, to establish a "farmhouse + Leisure Agriculture + rural tourism village + area," the joint development of complementary development model, "eco-tourism", "landscape tourism", "cultural tourism" as the starting point, with operational planning, implementation has been targeted and specific development strategies, scientific infrastructure leisure agriculture tourism resources development space layout, strengthen leisure agriculture policy support and mechanism innovation tourism, strengthen management practices and quality leisure agriculture tourism services, more emphasis on leisure and eco-tourism resources most stringent protection, agriculture and leisure tourism resources to build strength and brand culture, leisure and agriculture to enhance the sustainable development of tourism ability, in order to promote sustainable development in Jixian leisure agriculture tourism industry.