Research On Optimization Of Customer's Marketing Strategy Of Securities Company

With the continuous development of economy,the international and domestic market are constantly changing,constantly adjust the policy,China's securities market has become increasingly active,prosperity,security companies become the backbone of the capital market.But at the same time,the securities companies are also facing enormous challenges.For securities companies,high-end customers is the key the profit object,in an increasingly competitive market environment,to attract high-end customers,difficult to maintain,difficult to retain,especially for the company's securities business,how to develop high-end customers,do high-end customer service,enabling customers to increase the value of assets,in order to maximize the interests of the securities company Therefore,to improve the quality of high-end customer service,relationship management has become an important issue of securities companies.In this paper,the securities business department of the company of high-end customer service as the research subject,with the theory of customer relationship management is the key theoretical basis for analysis of China's securities company business department of high-end customer service problems.This paper mainly GF Securities Guangzhou city KW business department as an example,reduced the current main problem is the quality of service.This is a direct result of the business department customer profit decline,enterprise operating profit space is reduced,the business operators in trouble.To solve this problem,this paper analyses the reasons and puts forward corresponding solutions,from the implementation of refined service model,optimization of high-end customer service processes,improve employee service ability Optimization of customer retention strategies,maintenance,and other aspects,the securities companies to improve the quality of the high-end customer service strategy,hoping to quality of the securities business department of the company of high-end customer service decline help,so as to promote China's securities business department of the company better development.