Research On Service Marketing Strategy Of Jiyuan Business Department Of FZ Securities Company

Along with our country political and economic system reform gradually thorough,the securities market is gradually becoming mature.In this situation,for FZ securities company Jiyuan business department is both an opportunity and a challenge.Therefore,through the efficient service marketing strategy to strengthen the competitive advantage of Jiyuan business department,so as to improve the business income becomes very important.Firstly,this paper introduces the background of the topic,the significance of research,and on this basis,FZ Securities Company Jiyuan Business Department of Service Marketing Strategy Analysis and research;The related concepts and basic theories involved in this paper are sorted out,and the theoretical framework of this study is determined.Secondly,the PEST method is used to analyze the business environment.Using SWOT analysis method,this paper analyzes the advantages and disadvantages,opportunities and threats of Jiyuan Business Department in order to improve its service marketing strategy,with the help of 7Ps marketing theory,from the product,Price,channel,promotion,personnel,service process,physical display,seven aspects of a comprehensive study of FZ Securities Company Jiyuan Business Department marketing strategy.Finally,the paper provides the corresponding guarantee for the implementation of the service marketing strategy of Jiyuan Business Department of FZ Securities Company from five aspects: accurate analysis of the change of marketing environment,improvement of enterprise cohesion,enhancement of the supporting role of modern technology in marketing,strengthening the construction of marketing team and improving the ability to prevent risks.Through the research of this paper,it not only provides a useful reference for the improvement of service marketing strategy of the Jiyuan Business Department of FZ Securities Company,but also provides a referential framework for the decision-making of service marketing strategy of the business department of the same type of domestic securities companies.