Research On The Management Strategy Of Customer Relationship In T Sales Department Of Securities Company

Currently,domestic securities companies begin to get rid of extensive mode of operation, turn to focus on customers,the business ideas turn from original product to customer as the core business model. As first-line of the securities company brokerage, securities sales department:how to develop customers, do well customer service, to increase the value of client assets, so that the companies have more loyal customers, to maximize operating profit of companies, these are important issues for sales department. Thus, do well customer relationship management is new challenges and breakthrough for sales department of securities company.The customer relationship management system in this article is based on the theoretical knowledge, through analyzing the customer demand,customer relationship characteristics of the securities industry and C company T sales department status of customer relationship management believe that the characteristics of customer relationship management in securities industry are a large number of customers, you need strong database protection, the customer needs one to one service, you need product recommendation and personalized service. This paper concludes that customer relationship management work of sales department is based on understanding the customer needs, lies to the right customer classification and find out the real valuable customer base, provide differentiated and customized private service, thereby enhancing customer’s loyalty and satisfaction and reducing customer churn. Ultimately to achieve maximization of the client assets and the company’s profits to form the core competence of the company.The research of this paper can be a practical significance of C securities company T branch customer relationship management; also can provide a reference for relevant enterprises management practice.