Research On Internet Finance Business Development Of ZS Bank

In recent years,the internet has accelerated its penetration and integration into various industries and areas,which provides a broad space for the development of Internet Finance business.The expansion to Internet Finance business of large numbers of internet companies has a great impact on traditional financial industry,especially to the commercial banks.The major banks are trying to realize breakthrough by launching class balance products,improving the online banking and mobile banking and building up their own business platforms,accelerating the development of digital and network of banking business.Moreover,China is constantly practicing "Inclusive Finance" concept,how to deal with the opportunities and challenges brought by "Inclusive Finance" and how to achieve "long tail effect" is great important to commercial banks.The development of Internet Finance business has become a trend to commercial banks,in the light of this,the author takes ZS bank as an example because it plays the leading role in the growth of Internet Finance business.This paper utilizes a variety of analysis methods such as PEST analysis,Michael Porter's Five Forces,and SWOT analysis,it also summarizes the domestic and foreign research from the perspectives of financial model,financial intermediary,the business risk and supervision of Internet Finance;it analyzed current development situation of ZS bank's Internet Finance business from four areas: online finance,mobile finance,remote finance and smart finance;PEST analysis focuses on four macro environment aspects including political and legal environment,economic environment,social and cultural environment and technical environment;and then it analyzed the competition components and other forces in this industry;on the basis of SWOT analysis,the author comes up with the following strategy: "active establishment of customers,systems,products,trinity of the online supply chain financing system","innovative big data analysis to enhance the ability to control risk" and others methods that fits in with ZS Bank,which will make a certain significance to the development of ZS Bank's Internet Finance business.