| AS CAAM statistics shows,China’s automotive production and sales created a new high in 2016.Annual production and sales were 28.119 million and 28.028 million.At the same time,global warming,domestic haze enveloped,the topic of environmental protection is mentioned to an unprecedented height.Low-emission,low pollution,new energy,high-tech has become the inevitable trend of the automotive industry.Automotive parts industry takes an important role of the automotive industry,with the rapid development of the automotive industry,automotive parts also faced with fierce competition.Reduce product costs,design for environment have become a necessary condition for sustainable development of the industry.Automotive parts industry is facing a serious truth;it must consider the transformation and upgrading.Based on above considerations,this thesis adopts the methods of literature analysis and research on Beijing J Automotive components Co.,Ltd.,and uses internal and external environmental analysis,SWOT and PEST to explore the development strategy of the company and put forward the implementation guarantee.The thesis first describes the strategic management of relevant literature,domestic and foreign researches on the automotive parts industry status.Summarizes the background,purpose and method,and especially for Beijing J Automotive components Co.,Ltd.,to domestic and international automotive parts industry development status and trends act as a guide,through the PEST environment analysis,industry competitive analysis,opportunities and threats quantitative analysis of the enterprise’s external environment to explore the company’s threats and opportunities.And through the company’s organizational structure,corporate resources,the company’s financial situation to analyze the company’s internal environment to find the company’s strengths and weaknesses.Finally,through the SWOT matrix analysis,the thesis draws out the development strategy of the company.Put forward effective measures to ensure the implementation of the strategy. |
