Empirical Research On Influencing Factors Of Chinese Tourism Service Trade Based On The Data Of All Provinces

The growth of the global economy has become weak in recent years,and Chinese economy is also growing slowly than previous years.Although the economic environment is not very good,the tourism industry is growing fast and the average growth rate is 10%,higher than Chinese GDP growth rate.And tourism services trade is one of the pillar industries in services trade,has accounted for a large proportion for a long time.According to the National Information Center Tourism Planning and Research Center,Chinese tourism industry’s contribution rate of GDP is more than 10%,and it’s one of Chinese important industries,so we want to analyze the influencing factors of Chinese tourism service trade.The first part is the elaboration of research ideas and the summary of theoretical literature,then to analyze the current situation and problems of international tourism service trade in China.We found that Chinese tourism service trade scale expanded rapidly between 2003 and 2015.Transportation,accommodation,catering and other materials consumption accounted for a higher proportion of international tourism foreign exchange income.And the international tourism foreign exchange income is not a balanced distribution among the provinces.The main inbound tourists to our country are come from Hong Kong,Macao Taiwan and Asian foreign countries.Over the past decade,the number of Chinese tourism resources is growing fast,nearly double.But the number of tourism practitioners has grown slowly,some provinces have even declined.Then we selected panel data of 31 provinces in the country from 2003 to 2015,refer to the diamond model and using some variables to make a fixed effect model to analyze the factors that have great influence on the tourism trade in China.The dependent variable chooses the international tourism foreign exchange income to measure the size of the tourism service trade,the independent variables are the urbanization rate,the number of tourist attractions,the number of practitioners in the tourism industry,the exchange rate,the local province GDP and the other countries’ GDP.We found that the number of tourist attractions,the exchange rate,the local province GDP and the other countries’ GDP has a great influence on tourism foreign exchange,the other two factors did not pass the test.Comparing the intercepts of each province,we found that the geographical location,the comments on the Internet,national characteristics,the cultural resources of the world heritage list and the natural resources may affect the intercepts of each province,then adopt OLS method to regress it.Finally,the geographical location,the comments on the Internet and the cultural resources of the world heritage list have passed the test,national characteristics and the natural resources of the world heritage list have not passed.We think that they do not useful to all the provinces and just a little of the provinces have attracted more inbound tourists,so they cannot passed the test.Then we will make suggestions from economic development,tourism resources,regional cooperation,tourism related industries,tourism talent and government policy to enhance the attractiveness of Chinese tourism services trade and expand the scale of tourism trade.