A Study On Perceived Tourism Empowerment Of Local Residents In The Ancient Village In The Sight Of Lifestyle

In recent years, the tourism for ancient villages is becoming more and more popular, which has been contributed a lot to the development of ancient villages absolutely. While the local residents didn’t get profits actually because of the failure of participation of the tourism. Some experts in Tourism industry believe that the tourism empowerment of local residents will help them to be benefit through the development. The lifestyle theory, aims to make research on the life track and advocates by groups, then we can take the effective measures to satisfy the local residents’ needs according to their lifestyle.The article aims to classify the lifestyle of ancient villages and their understanding for tourism empowerment. On basis of lots of paper work, I designed the questionnaire, send and collect the data in Zhang Guying Village, the conclusion is as following:(1)There are five lifestyles in total: social orientation, regular life, family-centered, leisure life&Self-advocate;the two lifestyles:family-centered®ular life are higher in average, while the self-advocate is lowest;(2)The different demographic characteristics has obvious difference sensation to tourism empowerment;(3)Residents in Zhang Guying "Village show strong interest in economic empowerment, the next is psychological and society, the weakest is political empowerment;(4)After correlation analysis, the five lifestyles of residents in ancient villages is positive relationship with the four dimensions of the tourism empowerment perception.(5)After regression analysis, the diversity for tourism empowerment in economics, society, politics and psychology of the local residents with different lifestyles is positive.Finally, on the basis of the relevant conclusions, Governments, corporate and local administrative organizations make the specific measures for local residents with different lifestyles.