Research On The Competitive Strategic Of XIZI OTIS Elevator Company Ltd.

The elevator at the same time also become indispensable to the city high-rise buildings and public places vertical transportation vehicles,provide people with fast and convenient,easy to traffic.In recent years,with the accelerating global urbanization,population growth and improvement of people for convenient life,the elevator is more and more widely promotion and application.At the same time,along with the market competition is increasingly fierce,the complex and changeable market environment,the enterprise to achieve long-term development goals,must want to formulate scientific and rational strategic development planning,maximize the use of enterprise all kinds of resources and opportunities,clear enterprise development direction and goals,build scientific and reasonable management structure,continuously improve the comprehensive competitiveness of enterprises.This article first to the west Otis elevator co.,LTD.,development of the external environment analysis,analyzes the west Otis elevator co.,LTD.,the development of the macro environment,industry environment and industry competition situation;Second,the development of west Otis elevator co.,LTD.,the internal environment analysis,analyzes the west Otis elevator co.,LTD.,resources,capabilities,and core competitiveness;,the external environment on the basis of analysis and evaluation,the development of west Otis elevator co.,LTD.,is analyzed the strengths,weaknesses,opportunities and threats,SWOT matrix to establish the west Otis elevator co.,LTD.,competitive strategy:first,cost leadership strategy;Second,the differentiation strategy analysis.Finally,in order to ensure smooth implementation west Otis elevator co.,LTD.,competitive strategy,puts forward the measures to ensure its smooth implementation.This paper designed a competition strategy for west Otis elevator co.,LTD.,to make this kind of competitive strategy can be operable,through a series of strategic implementation and control,adjustment and reverse the current west Otis elevator co.,LTD.,the dilemma in the market,and form the core competitiveness,make the west Otis elevator co.,LTD in China for the healthy development of the business,to improve the west Otis elevator co.,LTD.Development play a role in the future.At the same time through the west Otis elevator co.,LTD.,competition strategy research,summarizes the types of competitive strategic mode and method,and provide reference for other similar enterprise's competitive strategy.