Research On The Development Strategy Of Xizi Otis Elevator Company

By the international financial environment,China's economic development rate slowed down,the situation is not optimistic,the state began to strengthen the regulation of real estate,real estate development platform stage.As the downstream industry,the growth of elevator enterprises will be affected.The future for a long time,China's elevator enterprises will face more serious living environment,the elevator industry is no longer high-speed development trend.Relying on the elevator new ladder sales-based business model,has been unable to meet the requirements of sustainable development of enterprises,elevator enterprises want to get out of the predicament,the urgent need to find a new way of development,new profit growth point.Enhance the multi-directional market expansion and internal management optimization has become a new direction for the development of the industry.How to optimize the market business management,maintenance and enhance customer satisfaction and loyalty,access to a wide range of market business orders to ensure that fierce competition in the market under the invincible,is the need to solve the problem.This paper first clarifies the background and significance of the research,the research status quo at home and abroad,the research content and research methods of this paper,and the.main innovation points.Secondly,on the basis of reading the relevant books at home and abroad and consulting a large number of enterprise strategic management materials,this paper provides the theoretical basis for this article.Thirdly,based on the PEST model,the development status of the elevator industry is analyzed,and the environmental,economic,social and technical factors influencing the industry are analyzed,and the industry environment is analyzed deeply.Thirdly,the paper analyzes the industry competitiveness of Xizi Otis Elevator Company by using the five-force model based on Porter,and analyzes the internal and external environment of the enterprise based on the SWOT model.Combined with the empirical study of Xizi Otis Elevator Company,to explore a better business development strategy.Finally,in view of the problems existing in the above-mentioned enterprises,the author puts forward the three aspects of strategic choice of product safety,business sustainability and enterprise growth,and puts forward the strategic development strategy of Xizi Otis elevator company.So that the West Austrian elevator company in the fierce elevator market competition in the operation of the enterprise to effectively manage,enhance customer satisfaction and maintain loyalty,access to more follow-up orders,and find the West Austrian escalator new profits Growth point for the domestic and foreign enterprises to develop strategic management strategies to provide relevant reference and reference.