Research On Large Customer Management Mode China Market OTIS Elevator Company

Customer Relationship Management (CRM) is an important content of enterprise management and trade activities, enterprises is the key to the success of operation, for the development of enterprises, the customer is the key resource of enterprise, have the high quality large customers more is the key factor for enterprise to win in the fierce competition in the market. With the development of global economy, more and more enterprises realize the importance of customer management to the development of enterprises, how to identify valuable customers, how to grasp the core of large enterprise customers, positioning how to business customers, how to provide one-on-one quality services for enterprises large customers, how to mining the customer potential, how to make customer satisfaction, cultivate customer core customers and loyal to the enterprise, enhance the core competitiveness of enterprises and establish a corporate brand image, and ultimately realize the profit of the enterprise purpose, is the current enterprise development important topic.OTIS elevator company since the last century since its establishment has a history of over one hundred and sixty years, OTIS Elevator Company Elevator sales around the world has been in the leading position, but with the elevator market competition is becoming increasingly fierce, how to seize the market to become the enterprise a hotly contested spot. The big customer resources as an important resource of enterprise marketing, how to improve the satisfaction and loyalty of large customers become the focus of enterprise marketing strategy. In this paper, the theory of customer relationship management based on based on to the domestic and foreign scholars on large customer management theory related on the review to the Chinese market, the big client management mode of OTIS elevator company as the research object, analyzing the current status of Chinese elevator market customer management and the existing problems, the existence of large customer management OTIS elevator company the model of the problem, such as lack of customer orientation and market segmentation, the lack of large customer data collection, the lack of big customer response mechanism problems in-depth analysis, and to seek the reason from the market positioning, after-sales service system, the company marketing strategy, and puts forward the Countermeasures of large customer management OTIS elevator company.