Rural Tourism Marketing Strategy Research

Rural tourism is driving consumption,helping farmers to increase their income and provide recreation facilities for urban residents,making them a new breakthrough in the development of rural economy.The central government attaches great importance to it,and has raised it to a strategic height and has also accelerated the development of rural tourism in a bid to promote economic development.In full development in ningxia under the background of global tourism,south village,located in the city of long beach descending area traveling scenic area,adjacent to the Yellow River,location advantages obviously,tourism resources endowment,xixia culture massiness,so to speak,rely on rural tourism is the best way out of the village development.But over the years,the village tourism development has not yet formed the marketing strategy of the system,the tourism development is slow.In this paper,from the south long beach village rural tourism selected topic background,the development of rural tourism marketing both at home and abroad,through the SWOT theory,from the external environment and internal environment of south long beach village rural tourism development present situation has carried on the thorough analysis and discussion,it is concluded that the south long beach village development of the rural tourism advantages and opportunities outweigh the disadvantages and challenges,the development of rural tourism,is feasible.Based on the analysis of questionnaire and STP theory,this paper puts forward the marketing strategy for rural tourism development in south long beach village.Hope this policy can contribute to the revitalization of the rural tourism play a role as a reference,also hope to further south long beach village to seize opportunities,bold innovation,make full use of local tourism resources,adjust measures to local conditions,out of a suitable for the village development.