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LSC Company Audio And Video System Integration Service Marketing Strategy Research

Posted on:2018-12-26Degree:MasterType:Thesis
Country:ChinaCandidate:S H LiuFull Text:PDF
GTID:2359330518485499Subject:Business administration
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In recent years,with the deepening of China's reform and opening up,promote the sustained and rapid growth of social macroeconomic.China's audio and video investment in the field to maintain rapid growth year after year,and the proportion of total GDP increased year after year.Audio and video business income years of leapfrog development.After several rounds of audio and video system reform,China's optical fiber audio and video market has developed by leaps and bounds.Market competition is more adequate,tariffs significantly reduced,significantly improved the level of service.This article is to analyze the development process of A technology company,from A technology company in China market integration service marketing product advantage analysis,product integration service marketing strategy analysis,in order to be able to find a good integrated service marketing strategy to improve Business operation ability.Analysis of A technology companies in China's market opportunities and threats analysis.Through a multi-angle analysis,A technology companies can make products in China's market progress more smoothly,but also for follow-up enterprises to provide a reference,hope A technology companies to bring more good products into the market.This paper studies the competitive environment of market integration service marketing of Li Sichen Company,and analyzes the main problems faced by enterprises.Based on the objective evaluation of the enterprise's own conditions and the competitive situation,this paper puts forward the proposed scheme of the marketing strategy and the implementation of the support strategy.Through the above research,we found that the market competition is very intense and cruel,but also full of unlimited business opportunities,corporate integration services marketing measures should also be dynamic,especially small and medium enterprises should be so.In order to enable enterprises to gain a firm foothold in the market,we must pay attention to and adjust their products,prices,channels and promotions to meet the changes in urban space with the changes in consumer demand and competitors.In this paper,based on a large number of first-hand field research and data collection and analysis of integrated service marketing strategy based on the comments and suggestions,should be against the company's current integrated service marketing work has a very useful reference The...
Keywords/Search Tags:audio and video, integrated service marketing strategy, market analysis
PDF Full Text Request
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