A Study On International Market Development Strategy Of FW Audio

Sustainable competitive advantage that competitors can not easily imitate or the rapid mimic. In recent years, as private enterprise export company in business equipment,technology, products and costs are relatively stable, export enterprises to gain competitive advantage has become increasingly difficult through product, price,promotion, marketing mix of these strategies. Relatively speaking, the success of marketing channels is difficult to imitate by competitors in the short term, it can provide more potential power than other features. Thus, create a successful export marketing channels, thereby gaining competitive advantage is an important direction of the company's export sales work. In the background of 2015 foreign trade overall economic downturn, how the private export enterprises to effort in product development, marketing channel, and product sales promotions to maintain a steady increase in overall corporate sales and profits in 2016.In this paper, the author takes FW as a case, after reviewing the theory of marketing,marketing channel, international market explore, introduced FW audio current situation and problems in international marketing, analyzed FW market environment,competitive advantages and disadvantages, international marketing, proposed solutions to the main problems those FW enter the international market. Audio international market is an evolving and highly competitive market, some competitors in terms of marketing channel due to the mistakes weakened to achieve its marketing objectives, or even led to withdraw the market directly. Thus hope this article has some reference to other industries and other products into the market development in the international market.